waiting for inbound leads?
you’ll be waiting forever
Data Sourcing
Custom scrapers, parsers and APIs pull the accounts and signals off-the-shelf tools miss - 10-Ks, sitemaps, niche directories. No generic lists, no scraped junk.
Signal & Enrichment
Clay-native enrichment, ICP-fit scoring and trigger detection (hiring, funding, tech-change) turn raw data into a prioritized, ready-to-action list.
Targeted Pipeline
Per-segment, multi-channel sequences built on real signals - engineered so your outreach is impossible to ignore and books qualified calls.
Is your role the founder?
different roles, same frustrations
what we do?
Clay + AI GTM Workflows
workflow automations using Clay, AI tools, and your CRM stack
Warm-up ABM & Outreach Campaigns
targeted outreach that builds relevance before the pitch
Trigger-Based Messaging Systems
outreach based on true buying signals, not noise
ICP Research, Enrichment, Nurturing Plays
relevant plays for best-fit buyers to stay top-of-mind over time
Event Activation, Content Co-Creation, Gifting
open doors with timely content and personalized touches
we did it!
Outreach as research: what happens when you stop pitching and start listening
“At some point, I realized I needed breaks between calls. Six back-to-back with ICPs? That’s a new kind of founder problem I’m so happy about 😍”
- Google for Startups
- WiseGuys alumni
- Industry: HR-tech
- ICP: product companies
From outreach to insight: validating enterprise demand through conversations
“We came for meetings. We left with tons of insights, a vision, and a roadmap based on user feedback.”
- Mission Possible alumni
- Challenger 4.0 member
- Industry: HR-tech
- ICP: enterprise
Outbound as research in the hottest AI market of 2025–26
“Everyone’s screaming ‘my agent is the best’ - we decided to ask questions instead. Turns out, listening builds more pipeline than pitching.”
- Mission Possible alumni
- Industry: CX-tech
- Agentic AI · SupportOps
- ICP: Tech B2C
Hi, I’m Pavlo
I’m a GTM Data Architect scaling B2B tech businesses for 9+ years. I design the data layer behind modern outbound - ICP engineering, buying-signal mapping, Clay-native enrichment & multi-channel orchestration - and lead Clay Club Ukraine.
Three ways to work together
Start with a focused workshop, run a full sprint, or keep me on tap as your GTM data partner.
GTM Data Deep-Dive
A half-day deep-dive into your data stack, then a prioritised 3-month GTM data roadmap — a blueprint of sources, extraction approaches and ICP-fit scoring you can act on.
Book a call →Programmatic Outbound
End-to-end outbound built from the ground up — data, sequences, channels and CRM wired into one system, and campaigns tested and shipped.
Book a call →Strategic GTM Advisory
Weekly strategy plus async advisory — we co-design your data systems and workflows as you scale, so the engine keeps compounding.
Book a call →At some point, I realized I needed breaks between calls. Six back-to-back with ICPs? That’s a new kind of founder problem I’m so happy about 😍
Book your intro call
30 minutes, straight to the point - we look at your ICP, your signals and where pipeline is hiding. You talk to Pavlo, not a sales floor.